It has become noticeable that the entertainment industry in Branson, MO is undergoing significant changes as a result of a number of competitive dynamics along with the changing of the markets’ demographics, psychographics, and lifestyle options resulting in fewer visitors seeing live productions in the marketplace. One of the perceived issues is that there has been a steady decline in the number of productions with “marquee recognizable names” over the last few years. That perceived issue is correct.
As a result of this change we believe that opportunities exist for a specific limited number of Branson venues to offer “marquee value” productions at variable times, to add as a complement to their primary productions, resulting in increased revenue for the venue over a season.
Mark Sonder Productions, Inc., with our own "boots on the ground" in Branson, will act as the local liaison to assist and support the theatres which we enter into an agreement with in Branson, MO.
The intention of this joint venture is to represent a limited number of venues in the Branson market thus guaranteeing the minimizing of competing groups in town simultaneously at other theatres. The last thing a theatre wants to do is market a specific group for several weeks only to find out that another venue is marketing a competing group at the same time. We will take control of those possible situations and make sure that will not happen to the venues we will be serving.
This is a brand new entertainment business model being introduced to Branson.
At the end of the day we wish to supply Branson with marquee value acts. Some objectives theatres will have in presenting these names may be:
- To boost the theatre's attendance
- Marketability of the theatre
- Public relations for the theatre
- Advertising for the theatre
- For the theatre to create an experience, to build a destination and to define your brand, for the community and entire mid-west