US Army Europe Birthday Ball

Case Study

U.S. Army Birthday Ball in Europe

Date of event: Saturday, June 24, 2017
First contact with client: Friday, June 16, 2017

For the past 2 years, Mark Sonder Productions Entertainment Agency has supplied the music and entertainment for the U.S. Army Birthday Ball in Washington DC.

This year I received a call from Frankfurt, Germany while I was out of town in New Jersey and New Hampshire for five days only 8 days before this very important celebration in Europe.

Subject:
The 2017 U.S. Army Europe Ball "75 Years of Strong Europe!“ will take place on Saturday, 24 June at the Steigenberger Hotel in Frankfurt, Germany.

Lee Greenwood Proud to be an American God Bless the USA

Our Mission / Client Request:
To get Lee Greenwood to record a short video message to everyone. The Client would like to play it and then have everyone join in to sing Lee's hit "God Bless the USA“. They didn't need anything that's edited or fancy, just a straight-into-the-camera message all in one take. About 30 seconds long.

Challenges:
No big deal...right? Well...as it turned out Lee was on vacation with his family that week in Italy aboard a boat! Boats over there have little or no conductivity to the internet. Oh, and did I mention the event date is only 8 days away?

Over 32 Years of Experience:
As we've seen "everything" in our over 3 decades in this business, we were able to locate Lee and ask him to accomplish this task in record time all in one take for our men and women in uniform in Europe. Lastly, Lt. General Ben Hodges was going to be in attendance and this was an extra special surprise for him!

Mission Accomplished:
Lee and his i-Phone to the rescue to create this video, which was a surprise and a huge success! G-d Bless the USA!

Lee Greenwood Video Announcement

View Video:
https://youtu.be/q81vZ43cEEI 

Learner Outcome:
To make music and entertainment happen, call upon Mark Sonder Productions Entertainment Agency.

Contact:
Mark Sonder, MM, CSEP, FSO-CS
202-369-1063
This email address is being protected from spambots. You need JavaScript enabled to view it. 
www.mspentertainmentagency.com 

Note: Mark Sonder is a Flotilla Staff Officer of Communication Services with the U.S. Coast Guard Aux out of Ft. Macon, North Carolina

 

For more on Lee Greenwood, please CLICK HERE.

 

Professional Memberships

  • American Independent Business Alliance (AIBA), Front Royal/VA affiliate, founding member
  • Association of Entertainment Professionals (AEP), founding member
  • International Association of Venue Managers (IAVM)
  • International Entertainment Buyers Association (IEBA)
  • International Festivals & Events Association (IFEA)
  • International Institute for Sustainable Tourism (IIST)
  • Meeting Professionals International (MPI)
  • North Carolina Presenters Consortium (NCPC)

Clients

American Bankers Association

American Brands

American Dental Association

American Heart Association

American Express

American Library Association

American Standard

Anne Klein & Co.  

AT&T  

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