Hiring Headline Entertainment: The Offer and the Contract
An Offer is a blueprint for the pending Contract.
If the artist accepts the offer, you are obligated to move forward toward a contract. If the artist declines the offer, neither party has a further obligation. If you still want to procure this entertainer, you can make an alternative offer, in writing. (Everything must be in writing to form a binding agreement.)
If the artist accepts your offer, an entertainment professional can provide invaluable assistance in drawing up the contract. Most contract arrangements have two parts:
• The actual contract. This spells out in detail the who, what, where, when and how.
• Rider(s) or addendum(s) to the contract. This can be in the form of one large rider or separate components, broken out into a sound rider, light rider, a food-and-beverage rider, etc. These riders are made part of and attached to the contract. The contract may be one to three pages, with the rider(s) adding another 50 pages. It is not uncommon for riders to specify limo service for the artist or speaker, specific brands of bottled water to have on hand or 300-threadcount Egyptian cotton bed sheets.
There’s a good reason to use corporate entertainment companies. First of all, you probably will never meet with an artist’s exclusive agent in person. After an initial conversation with an exclusive agent, future conversations will most likely be handled by one or more assistants. The agent is interested in completing the paperwork and collecting the money. Once that is done, his or her job is complete. The agent never goes to the job site to oversee the artist’s performance. In contrast, a good corporate entertainment company takes a full-service approach. In addition to handling the paperwork and financials, staff will control communication and one or more representatives will be present during your event. They can also act as the show’s producer and oversee the rider requirements if the planner or organizer transfers that responsibility to them. Note: The entire obligation to fulfill the rider requirements rests with the event organizer, as the purchaser.
Joshua Jones, director of sales at Painted Desert Gold Club, feels that “using a corporate entertainment company is beneficial.” That’s especially true if you are new to booking name entertainment and have not had the experience of negotiating a rider, he says. “An entertainment company can often negotiate more cost out of riders than the fee that they charge.”
And of course, an entertainment booking agency works with many celebrities and agents regularly, while a planner may only have an occasional need to book one. As a result, the celebrities’ agents have more riding on a deal with an entertainment company that may bring them two, three or 10 engagements a year. “That gives the entertainment booking agency more leverage, and agents will be more flexible in negotiations with them,” Jones says.
For a FREE Event Entertainment Offer Form Template, please click here or click on the man holding the clipboard!
Mark Sonder Productions, Inc. Headline Entertainment and Event Production www.marksonderproductions.com +1-540-636-1640.