Global Achievment: Mark Sonder Productions Entertainment Agency Wins The 2017 Innovation & Excellence Award for Best in Event Entertainment

Best in Event Entertainment

Mark Sonder Productions Entertainment Agency Wins The Innovation & Excellence Award

Best Event EntertainmentMark Sonder, MM, CSEP and President of Mark Sonder Productions Entertainment Agency has just announced that his award-winning agency can add one more award on its shelves, winning The Innovation & Excellence Award for Best in Event Entertainment 2017.  This was awarded in Birmingham, United Kingdom.

From the development and incorporation of cutting edge technology to the creation of forward thinking strategies, the Innovation & Excellence Awards honour and celebrate those businesses and firms who are creating a brighter tomorrow. The Innovation & Excellence Awards give recognition to businesses that are transforming their respective industries and the standard-bearers of excellence by continually setting industry trends as well as showing significant advances in terms of innovation and improvement. Last year’s winners include: Uber, Riot Games, Google, Microsoft and Airbnb.

Over the past calendar year the award committee has invited over 100,000 professionals working across the various corporate industries, the general public and their subscriber base to nominate associations, companies and individuals based on their achievements and strengths. Additionally Corporate Livewire’s extensive research team has put forward a selection of individuals who have excelled within their sector.

“This year saw an unprecedented number of nominations, providing strong competition in every category and the judging panel had the unenviable task of selecting those firms and professionals most worthy of an award,” stated Corporate LiveWire’s Award Chairperson.

All winners of the 2017 Corporate LiveWire Awards are subject to the same rigorous assessment criteria, carried out by our experienced in-house professionals. This ensures that only the most deserving teams, practices and individuals walk away with one of these prestigious accolades.

So, if you wish to work with the Best when you are engaging musicians, bands, DJ’s and/or headline entertainment and want a world-class entertainment event, you’re invited to call on Mark Sonder Productions Entertainment Agency!

About Mark Sonder and Mark Sonder Productions Entertainment Agency:

Best Event Entertainment bands, DJs, celebritiesAs an award winning event entertainment producer, booking agency and talent buyer, the 31 year young privately owned firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, celebrity DJs, onsite entertainment staff and production services to leading facilities, conventions, clubs, concerts, casinos and special events worldwide.

Contact: +1-540-636-1640 

LA Dodgers Chooses Mark Sonder Productions Entertainment Agency

Batting 1000 for The Los Angeles Dodgers

Mark Sonder Productions Entertainment Agency Books Entertainment at The Stadium Again


Mark Sonder working NRG Stadium, Houston, TexasFrom last week working in Milwaukee and Knoxville, to this week working in another stadium! Mark Sonder, MM, CSEP Emeritus and Chief Entertainment Officer at the award winning booking agency Mark Sonder Productions, Inc. is proud to announce another engagement with Major League Baseball and the Los Angeles Dodgers in Dodger Stadium (vs. the Chicago Cubs) this Saturday, August 27. The On The Air Band will be performing for 2 hours prior to the game.

Super music agent Mark Sonder, whose company has been engaged to perform in numerous stadiums across the country and as a featured speaker at the International Stadium Managers Conference has commented “Performing in a stadium environment is not for everyone. It takes years of knowledge and experience to pull it off without a hitch.” “We were delighted to be asked back to Dodger Stadium for an additional performance with another one of our fine local products,” said Sonder.

Mark Sonder Productions, Inc. services all major population bases around the US with its local, regional and headline entertainment. The company is no stranger to large events or to Los Angeles where the company has been contracted at L.A. LIVE, The Montage, Beverly Wilshire, The Westin Mission Hills Resort & Spa in Rancho Mirage and the Bighorn Golf Club in Palm Desert.

Mark Sonder Productions Entertainment Agency LogoAbout Mark Sonder Productions Entertainment Agency:

As an award winning event entertainment producer, booking agency and talent buyer, the 31 year young privately owned firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, onsite entertainment staff and production services to leading corporations, clubs, concerts, casinos and special events internationally.

Contact: +1-202-369-1063

Photo: Mark Sonder working at NRG Stadium, Houston, Texas

Motown Royalty Perform at Two Galas

The Temptations Revue: A Tribute featuring Nate Evans Performed at Two Gala Fundraisers

Motown Royalty Comes to The Midwest

Mark Sonder, MM, CSEP Emeritus and the Chief Entertainment Officer at the international music agency Mark Sonder Productions Entertainment Agency has finished out last week performing at two national gala fundraisers.

The Temptations Revue: A Tribute featuring Nate Evans were featured in two separate fundraisers last week. One in Milwaukee and one in Knoxville.

The one in Milwaukee was held at The Potawatomi Hotel & Casino in their Event Center for Wheaton Franciscan Health Care Medical Arts. Then, we flew to Knoxville, TN for The Purple Gala. This fundraiser was held at the Standard. “We know that music is a good way to reach and preserve memories,” said Janice Wade-Whithead, executive director of Alzheimer’s Tennessee. “The funds and awareness raised at this gala and this memorable performance will help Alzheimer’s Tennessee realize our vision to Make Alzheimer’s a Memory.” (as reported in the Knoxville News Sentinel, Part of the USA Today Network).

When The Temptations split up, Nate Evans was the man The Temptations (Eddie Kendricks and David Ruffin) handpicked to carry on their legacy. From his work with The Impressions and then with Kendricks and Ruffin, then with his own Temptations Tribute, Nate and the boys continue their Motown Royalty.

best bandsAbout Mark Sonder Productions Entertainment Agency:

As an award winning event entertainment producer, booking agency and talent buyer, the 31 year old privately owned firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, onsite entertainment staff and production services to leading corporations, clubs, concerts, casinos and special events internationally.

Contact: +1-540-636-1640
msonder(at)marksonderproductions(dot)com or 

Stairway To Heaven

Stairway To Heaven

by guest Blogger Bob Lefsetz

So this is what it takes to get Led Zeppelin back together.

Bob LefsetzI was getting worried, I figured this would be a slam dunk, that the jury would come back in an hour or two and let Robert and Jimmy off the hook. The fact that they didn’t showed they were thinking about it.

That’s what it’s come down to, eight nobodies weighing in on the provenance of rock and roll.

But where there’s a hit, there’s a writ. And let’s be honest, Zeppelin has nicked songs before. But seemingly the only person who wanted Spirit to win this case was Randy California’s attorney, the public believed it a bridge too far, don’t mess with the canon, our history, what we live for.

Did Robert and Jimmy tell the truth?

Damned if I know, but I do know someone who lied on the stand in a well-known music industry case. And if you believe selective omission is the same as a lie, well…

Then again, musicians were never known for their honesty, otherwise why would they keep firing managers and exhibiting duplicitous behavior that might deliver short term results, but long term penalties.

Are the tracks similar?


Is it infringement?

Well, you’ve got an arcane copyright law that doesn’t square with reality. KInd of like the DMCA and YouTube. Washington and the legal system are always a step behind, and if you look to them to solve your problems you’re gonna waste a lot of time and money and probably end up with a less than satisfactory result. Meaning, the end of the YouTube “value gap” will come from negotiation, not legislation.

And music, despite being made on computers, is not zeros and ones. It cannot be stuck in a framework, evaluated by a machine. It’s amorphous and alive and that’s its appeal.

So chalk one up for the creative community, which believed after the “Blurred Lines” case that everything was up for grabs.

But it had gone too far. That Sam Smith song is not “I Won’t Back Down,” unless you believe that Petty tune is also one of many.

Everybody’s too afraid.

Then again, these same rightsholders killed sampling, changing the trajectory of hip-hop, and have also played whac-a-mole with reuse.

But we don’t live in a vacuum. Nothing’s truly original. We’re a sum of our influences.

But where’s the line?

Who knows.

But it’s been pushed back.

Yet the real revelation at the trial was how little money “Stairway” actually made. The performers’ accountant said Page earned $615,000 and Plant $532,000 since 2011, Rhino said the song grossed $3 million and netted $868,000 in the same period.


That’s not tech money. Maybe not chump change, but nowhere near the $60 million the plaintiff’s expert alleged.

You see there’s just not that much money in music. Much less than we believe. We think if you’re famous, you’re rich, but this is patently untrue. Of course, the Zeppelin boys had other income from their catalog, they did well, but not as well as they did in the seventies, before financiers raped and pillaged and techies became the new rock stars.

This trial brought rock back to earth. Pulled off the scrim and illustrated that not only are its players old, they care about money. Remember when Zeppelin flew back to England after their Madison Square Garden payment was stolen? They showed up here.

Then again, it’s rumored they stole that money themselves.

Then again, it’s about dignity and reputation.


Feel free to steal again. Know that every juror does not see the famous as a deep pocket. Know that the line is truly blurry.

And if you want to get rich…


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Coldplay At The Super Bowl by Bob Lefsetz

Bob LefsetzAnd the winner of the night?

HONDA! For offering free Uber rides home, at least in SoCal, where I was watching.

You make the most of an opportunity. The advertisements were so busy being clever that they missed their target. You want to make us believe in your product and want to use and buy it. But in an era where fame is everything and substance goes out the window it’s no surprise that Madison Avenue demonstrated cluelessness.

But the truth is our nation is in a mass upheaval. That’s the essence of both Trump and Sanders. We want the truth, authenticity and credibility, we want to be respected, and when you see only dollar signs we shrug and move on.

Sometimes you have to say no. All exposure isn’t good exposure. What was the chance casual Coldplay fans would be infected by the band’s performance and purchase tickets to their show? Close to nil.

Now the band has a stink upon it, relegated to second tier status in their own supposedly shining moment, they appeared to be smiling nitwits in a sea of humanity that resembled nothing so much as Up With People, the lame, safe, halftime show the NFL used to employ, when musicians abhorred the rules and regulations of sports, when they were all about rejecting cultural norms as opposed to embracing them for profit.

It’s a violent sport. What’s up with all the wimpy music?

Lady Gaga stretched out the national anthem to the degree there was barely time for football. She’s gotten a publicity pass she does not deserve, her last album was a stiff and her trek with Tony Bennett a sideshow. It’s a hits business, and she hasn’t had one in eons and probably will never have one again, why is she considered a national treasure?

Because the NFL and CBS don’t have their ear to the street. They don’t know there’s a generation gap. They just believe everyone will buy the crap they serve them. As if nobody under thirty wants to cut the cord, as if football deserves a spot in America’s heart along with apple pie and religion. Did you see the MVPs walk out at the beginning of the game? Terry Bradshaw could barely amble out. How could Goodell let this happen? How come everybody in the 1% has lost touch and perspective, not knowing their success depends on the little guy, who is arching his eyebrows and judging what they’re seeing?

Chris Martin looked like a dork. And although the video stage was cool, he and his band’s music never lit up the joint. And the diversions looked like something from the June Taylor Dancers, but Jackie Gleason would want nothing to do with them. You could barely hear the vocals and you had the nincompoop teens running out to swarm the stage, even though they were barely conscious the last time the band had a hit. It was a celebration the audience was left out of. You could do nothing but sit there and wonder why anybody cared.

Until Bruno Mars took the stage.

Bruno knew it was not about music so much as show, and he delivered. Slinking around on stage with his backup singers you were energized and enticed. It may have been meaningless, but at least it was satisfying. Music is like porn, you know it when you see it. And Mars was the only person on stage who seemed to come from the music business.

Beyonce came from the gym. She was working so hard that when she aligned with Chris and Bruno in the finale she was nearly exhausted. She too missed the message, 2016 isn’t about reveling in your excellence, adoring you from afar, but embracing you when you get down in the pit with us, your audience. I’m not in that good a shape and most Americans aren’t either. Watching Bey was like watching an Olympian, you could respect her, but you just could nor warm up to her.

Never mind the chutzpah of doing her new song. I give her credit for that actually, most of the audience was unfamiliar with most of Coldplay’s material so what difference will it make? Did it help her sell tickets?

Not much.

Not for Coldplay either.

You see we’re inundated with marketing messages. And we choose what to pull in, what to embrace. We have no problem watching entertainment and then discarding it nearly instantly. I mean who at home is sitting there saying…I didn’t know Beyonce was going on the road, let me fire up my credit card and drop $100+ a ticket. No, the decision to go is much more considered these days. Sure, it’s hard to get the message out, but it’s not hard to say no if you’re a customer.

So why is it so hard for a manager to say no?

Come on, you see witless actors whoring themselves out, everybody from Anthony Hopkins to Christopher Walken to Helen Mirren. But they’re chameleons, filling roles. We don’t believe in their personalities, we don’t even really know who they are!

But musicians touch our souls. They’re consistent. They stand for something.

But the only thing Chris Martin and company stood for is promotion. And we know hype when we see it.

It was a strange game, dominated by defense. It may have been Peyton’s last, but one wonders if Brock Osweiler could have done just as well. Still, it was riveting to see Cam Newton, the biggest star on the gridiron according to the industrial hype machine, be completely hamstrung. Not so much by any individual, but a team, the Denver defense.

After losing the Super Bowl two years ago, Elway retooled. Threw out what didn’t work. He didn’t put new paint on an old edifice, he got a clean piece of paper and started over. Kudos to him, it worked!

We need a clean piece of paper in music. We need musicians who have some self-respect, who think they’re bigger than the game, who are willing to turn down promotional opportunities because they make them look small, like Coldplay.

But the NFL knows nothing about music. It wants something entertaining, but not edgy. But in music, that’s death. Then again, we’ve got so much of that on today’s scene. It’s almost like the string-pullers don’t want to champion anything outside the box, they want it safe.

But the world is dangerous.

Music used to reflect this.

The only peril on the field today was to the players.

Coldplay was immune.

No, that’s not true. By refusing to turn down this promotional opportunity they revealed the band to be the sham that it is. Four blokes who should have stayed in college who appeal to white people afraid of edge.

Sid Vicious is rolling in his grave.

Remember, you win in music when you’re outside, when you play by your own rules, when you behave like the rock star you are, not a tool of the man.

It wasn’t quite Billy Squier territory, but Coldplay’s career was stopped in its tracks today. Now fans will be subjected to hatred for their choice. We all saw the show and said HUH?


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30th Anniversary Year of Mark Sonder Productions Entertainment Agency Finishes with the Great Jazz Fusion Guitarist Larry Carlton

30th Year Anniversary of Event Entertainment Music Agency

Award Winning Talent Agency, Mark Sonder Productions, Inc. Finishes Year with a Guitar Great

Jazz fusion guitaristLarry CarltonMark Sonder, MM, CSEP Emeritus and the Chief Entertainment Officer at the international music agency Mark Sonder Productions has finished out the 30th Anniversary Year of his company with a gifted guitarist.

Jazz fusion guitarist Larry Carlton was booked by Sonder for an engagement in the Washington DC Metropolitan Area, where the corporate headquarters of his award winning entertainment company is located, ending what was a celebratory year for his award winning agency.

Mark first worked with Larry in New York City in an event Sonder was producing, “A Tribute to Les Paul.” Unlike many other tributes, Les was very much alive and even jammed with Larry at the end of this show which took place in the historic Roseland Ballroom.

“i look forward to the next 30 years bringing joy to the world to all who enjoy music and entertainment,” said Sonder.

About Mark Sonder Productions Entertainment Agency:
As an award winning event entertainment producer, booking agency and talent buyer, the 30 year old privately owned firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, onsite entertainment staff and production services to leading corporations, clubs, concerts, casinos and special events internationally.

Contact: +1-540-636-1640

No Convenience Fee Credit Card Month for all of December

No Convenience Fee Credit Card Month for all of December

Shop for Headline Entertainment and Save in December

Pay for your band with a Credit Card 540-636-1640Ever want to use a corporate or personal credit card to pay for your band, musicians, DJ or even headline entertainment?  Well now you can!  Mark Sonder Productions Entertainment Agency has announced a “No Convenience Fee Credit Card Month” for the entire month of December!

Whether you use a VISA, Master, American Express or Discover credit card, Mark Sonder Productions makes it easy, and has you covered at no additional fees for the month of December. Of course, people and companies enrolled in a frequent flyer program through their credit card company can earn a free trip immediately, depending on how much and which artist they engage. The event does not have to take place in December, only the contract agreement and deposit must be paid in the month to take advantage of this no convenience fee month.

Let’s us make it easy for you with fine musical entertainment. Call today 540-636-1640.


the best musicians in washington dcAbout Mark Sonder Productions Entertainment Agency
As an award winning event entertainment producer, booking agency and talent buyer, the 30 year old privately owned firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, onsite entertainment staff and production services to leading corporations, clubs, concerts, casinos and special events internationally.

Contact: +1-540-636-1640

Mark Sonder Awarded Emeritus Status for Being a Certified Special Events Professional

Mark Sonder Awarded Emeritus Status for Being a Certified Special Events Professional

Sonder Joins an Elite Group of 38 Worldwide

entertainment agency for meetings and conventionsMark Sonder, Chief Entertainment Officer at the award winning entertainment agency Mark Sonder Productions, Inc. has just been awarded Emeritus status on being a Certified Special Events Professional.

“The Emeritus title is reserved for event professionals who have achieved and maintained the CSEP credentials and who have provided continued support and commitment to the evolution of the events profession,” stated the Certification Committee of the International Special Events Society to Mark Sonder on being granted Emeritus CSEP certification status which is effective immediately. His reply, “This is a great way to cap off my company’s 30th Anniversary Year.”

Although not retired, as an emeritus designee, Sonder has permanent CSEP status and remains an active participant in an elite group of event professionals who value the advancement of the events industry.

Sonder, in his 3 decades in the meeting and event industries has always and will still be expected to uphold the highest standards of performance and professionalism that the CSEP designation represents. Mark was one of the first 17 people in the world to earn his CSEP commencing in 1993 in Toronto, Canada. There are only 38 other people in the world who have been awarded Emeritus status.

CSEP Certified Special Events Professional 202-369-1063Mark Sonder, MM, CSEP with his 30 year old firm, Mark Sonder Productions Entertainment Agency has sent artists to perform globally. From India to Lithuania, from The Philippines to Brasil. From Bermuda, and of course from sea to shining sea.

To book your music, entertainment and or production for your next event, call on Mark Sonder, MM, CSEP!


Some Call it “RockTober.” Others Call it “SalsaTober.”

Mark Sonder Productions Entertainment Agency Presents Tito Puente Jr.

the best salsa and mambo musicTito Puente Jr. along with his orchestra have remained very busy this October, according to the Chief Entertainment Officer of the award winning entertainment agency Mark Sonder of Mark Sonder Productions, Inc.

From both, presenting and receiving an award at the First Annual New England Salsa Music Awards held in Boston, MA last week to performances in Massachusetts, Connecticut, New York, New Jersey, Pennsylvania, Delaware, and ending in the Washington DC metro area this weekend, Tito Puente Jr. has gone from the namesake of his famous father to being the torch bearer of salsa music in this country himself.

“I think we can now officially call October ‘MamboTober or ‘SalsaTober,'” said Puente speaking in Boston at the Salsa Music Awards reviewing his calendar of the award program, private events and public concerts which he is performing this month.

Reality television has taken notice as the most popular, “Dancing with the Stars” had him on live performing his father’s tune made famous by Carlos Santana, “Oye Como Va.” In addition, Tito had a major role in the motion picture “Senorita Justice,” which also starred Eva Longoria.

To book Tito Puente Jr. as well as Tito Puente Jr. and his Orchestra, call upon Mark Sonder Productions Entertainment Agency at +1-540-636-1640.

About Mark Sonder Productions Entertainment Agency
As an award winning event entertainment producer, booking agency and talent buyer, the 30 year old firm Mark Sonder Productions Entertainment Agency has provided musicians, headline entertainment, onsite entertainment staff and production services to leading corporations, clubs, concerts, casinos and special events internationally.

Contact: +1-540-636-1640 or

Photo: Tito Puente Jr. (L) with Mark Sonder

Bernie Sanders by guest blogger Bob Lefsetz

Bob LefsetzCould this be the future of the music business?


Oldsters lament the disappearance of this. Wherein labels subsidized the creativity of musicians. The term has been bastardized in the twenty first century, “artist development” means jetting an act from nowhere to stardom over a short period of time, usually in one album cycle. But the artist development of yore was based on seeing something nascent in the act that could shine in the future. It wasn’t about having a hit on the first record, employing songwriters for hire to ensure this, but laying down the essence of the act’s vision on wax and then going on the road and trying to develop a fanbase, one which would spread the word. Sure, radio was an integral element, but prior to the corporatization, classification and codification of FM in the midseventies, with the resulting tight playlists, the goal was to infect the audience and have it spread the word. Fans would beget more fans, and when the johnny-come-latelies came on board there was a treasure trove of material for them to digest, illustrating how the act had gotten from there to here. There just weren’t hits, but different sounds, different producers, experiments, one felt one was invested in a living, breathing entity, it was rewarding.


Which is another way to say “credibility.” Used to be fans believed in the acts, which is why “Rolling Stone” burgeoned, not only did we want to get closer, we wanted to know what our heroes had to say. Now we’re back to a “16” magazine formula. Which is information with no depth. But the truth is we all need someone to believe in. Unfortunately, that role has been usurped today by corporations, people fight about Android versus iOS more passionately than they do about any acts. If you don’t stand for anything, you’ve got no Velcro to hook people’s loops with. You start outside and then drag the center to you. Which is what Bernie Sanders is doing. He’s focusing on the issue of income inequality, something none of the other candidates wants anything to do with. Oh, they pay lip service to it, but the truth is they depend on the fat cats for cash, they’re not about to undermine their game. But Bernie Sanders has raised nearly as much as Hillary Clinton in the last cycle, $26 to her
$28 million. And he’s done it through small donations from individuals. Corporations are no match for the wrath of individuals, never forget that. Individuals ruined the record business. Individuals can turn on a company or a creator in an instant if you don’t treat people right, the news is filled with rip-off enterprises. Whereas if you spread your base wide, you can’t be hurt by a few defections, your house is built upon a solid foundation.


Don’t be afraid to tackle the tough issues and don’t be afraid to state unpopular positions. Ed Sheeran, one of the biggest acts in the world, has gone on record again and again about the virtues of Spotify. He’s winning while those bitching about streaming are losing. The public doesn’t care that someone moved your cheese, that you can’t make the money you used to in the old paradigm. The public is living in the new world. Which is why all the vinyl comeback stories are irrelevant, as well as the “Billboard” chart. That chart is incomprehensible. Weighted for sales and track equivalent albums and streaming… They print these statistics in the antiquated press and the consumers completely ignore them. Give me something I can understand, obfuscation is for wimps. You know, those afraid to stand up for what they believe is right because someone might get pissed. And the left is as guilty as the right, with all its trigger notices and other politically correct b.s. If you’re trying to please everybody, you’re ultimately pleasing nobody.


Reddit is the epicenter of the Bernie Sanders fundraising campaign. I bet you few in Washington know what it is, and if they do they don’t go there. And Reddit is all about community. That’s one of the reasons Apple Music failed, because Jimmy Iovine’s been living in the bubble so long he doesn’t know how the internet works. There aren’t fan playlists on Apple Music, there’s no sharing. People want to own the campaign and they want to own music. (Not “own” as in CDs or MP3s, if you can’t read and comprehend you’re lost in the new economy. Sign up for an English course, it’ll do you good.) Once you exclude people, you’re dead. You’ve got to welcome them inside, you’ve got to play on their level. Information spreads slow and fast. Usually the fast stuff is evanescent, here today gone tomorrow train-wreck stuff. Everything worth owning, worth paying attention to, takes a long time to gain traction. Don’t cry if the media is not paying attention, this is the same media focusing on Trump and Biden, both of whom have no chance of winning, they do it so they can sell papers/advertising, they’re on to another story tomorrow. Bernie Sanders gets little press because his story is not sexy, he too can’t win but he’s not a buffoon and he doesn’t come from an exalted place and the only people who care are his supporters. But he’s got supporters! Turns out for all his press Scott Walker did not! Proving, once again, not to believe the press, statistics are everything. Data rules. And the data illustrates that Bernie Sanders has a dedicated fanbase which is working for free and ponying up dollars. Never dismiss an army of millions.


Bernie is 74, and his campaign is being driven forward by those a third his age. In music we want malleable, the younger the better, easier to impress the target demo of teenagers, with money and desire. Age is just a number if you’re still cooking, still open to change, if you still care. How is it that Bernie Sanders is relevant at his age while most of his contemporaries are retired? Yet, people still pay beaucoup bucks to see the musicians of his vintage, like the Stones and the slightly less old Eagles. They built upon the above formula. Instead of criticizing the internet, Don Henley should be embracing it, mobilizing fans instead of alienating them. His new music works, it’s just his marketing message that’s all screwed up. The internet may have ruined the record business but it’s also its savior. Maybe Don should go on Reddit. Maybe he should depend upon his diehard fans to market him as opposed to the traditional media. And I focus on Don because he’s still vital, he’s still testing limits, as opposed to those who are afraid to put out new music or employ the hitmaker and cowriter du jour. You dig your own grave. Or climb out of it and keep marching forward.

Income inequality is the story of our age. People are sick and tired of being sick and tired. Yet no one with any power is doing anything to address this issue. Supposedly taxes are anathema, the government can’t shoot straight and socialism is death. But Bernie Sanders is a socialist and his message is resonating with so many? Instead of running from what the bullies say can’t be done, maybe you should run towards it! Deliver what the people want as opposed to what the institutions say you should deliver.

Hillary Clinton will probably win. And that’s fine with me, she’s a professional, unlike the leading Republican bozos. To elect Trump or Fiorina or Carson would be like asking Mark Zuckerberg to produce the new Metallica record. Yup, since he’s rich he must know best. Used to be professionalism meant something in music, you honed your craft and paid your dues and you got a shot at the big time. That didn’t mean you won, it just meant you got a chance. But today’s wannabes believe the crap fed to them by the leeches selling services and the oldsters who can no longer make a buck and we don’t stop hearing how music is broken and you can’t get rich.

Come on, music ain’t broken at all, it’s there for the taking.

Bernie Sanders ain’t good looking, and he’s a member of the tribe to boot! Gays can get married, we’ve got a black President, and just because nincompoops keep asking for Obama’s birth certificate that does not take away from the fact that he was elected twice and still rules.

That’s the power of the people.

And that’s what we’re talking about here. The people will support you. Gatekeepers’ influence is greatly diminished. You’ve got to get your hands dirty and wade into the vast wilderness known as the internet to find out if your message resonates, and if it does you’ve got to build a tribe one by one, like guerilla warfare. Isn’t that why the Viet Cong won, they had the hearts and minds?

Those rules still apply. It’s war out there. Just ask Mike Ovitz. Who ruled until the game changed.

And the game has changed across America today. We’re looking for heroes in a link-bait world where duplicity rules and everybody’s out for a buck.

But there’s plenty of money out there if you resonate, like I said, Bernie Sanders just raised $26 million.

But you’ve got to know how to ask for it.

The revolution will not be televised. It will be streamed on the internet. Everybody clamoring for a return to the past is toast. CDs are history as is manufacturing in America. But that does not mean people don’t want music and jobs! You’ve just got to thread the needle in a new way.

The audience is ready, willing and able.

Give ’em everything you’ve got.

And if you’re not in it for the long haul, if you’re not willing to drip some blood on both the saddle and the tracks, we’re not interested. We’re looking for a few good lifers, who believe in themselves and are willing to play to their fans as opposed to the institutions.

Are you ready?

I am.

Bernie’s $26 million – “Bernie Sanders’s Campaign, Hitting Fund-Raising Milestone, Broadens Focus”:

“Young Grape Picker Gives Sanders a Cash Boost – Tech-savvy 23-year-old’s Reddit group helps Democratic presidential candidate raise $26 million”:

I want you to listen to these two tracks from Henley’s latest LP. They’re not singles and they’re at the very end of the album so they’ve been effectively buried, but I point them out to anyone who believes old people can’t make good music that resonates, especially with their core audience. In a world where everybody old seems to want to be young, Henley sings “I like where I am now.” Older is happier, statistics state this, data rules…if you’re paying attention. Furthermore, “Train In The Distance” reminisces about the past without getting smarmily nostalgic. It’s got that album cut feel baby boomers treasure. And through the magic of the internet, you can sample these wares without paying for them. Isn’t this better than keeping the music locked up like in the past? If you like it, you can spread the word. You can pay and get a higher quality stream and pick and choose the songs you want to play on your mobile. This is the new world, everything is different now: