Hiring Entertainment: 6 Steps That Guarantee You’ll Rock The House

Hiring Entertainment: 6 Steps That Guarantee You’ll Rock The House

Entertainment comes in all varieties, in all languages, and transcends all borders, so booking headline entertainment means making choices from among a vast number of options. For the uninitiated, it can be a crazy and tedious process.

 

Entertainment comes in all varieties, in all languages, and transcends all borders, so booking headline entertainment means making choices from among a vast number of options. For the uninitiated, it can be a crazy and tedious process.

You must first determine what fits your client’s needs and expectations, based on the event’s goals and objectives. That way you can provide an entertainment management company with an audience profile that helps them find the most appropriate speaker or headline entertainer. Here’s a step-by-step guide to the process.

JoseCid80webSix simple steps to booking
1. Research the needs of the audience and identify the appropriate resources to fill these needs. A keynote speaker should speak to issues that hit home with your target audience and “connect” with them. When it comes to entertainment, be it a soloist, band or stand-up comic, the audience demographic is critical. Typically, the age of the audience plays the largest role, since age tends to dictate music taste.  (See below chart of Genres to consider)

2. Select an artist. This works best if you or your client either select the top five headliners you would like to have appear at your meeting or event, or prepare an approximate budget and category of music/entertainment/speaker to narrow the list of options.

3. Have your agent or corporate entertainment company make a written offer to the artist. Remember, an agent can offer you only the artists on the agency’s roster. If the artists you choose are represented by more than one agency, you must contact more than one agent or just one corporate entertainment company. Key point: It is common to lose headliners when clients are not able to act quickly enough to secure the act. So be prepared and empower your corporate entertainment company to make a reasonably quick decision.

4. If the entertainer accepts the offer, sign a contract for entertainment services. Once the artist accepts your written offer, it is very difficult to turn back. Are you prepared to make a 50 percent deposit when and if a headline entertainer accepts your offer?

5. Secure production for the show or have your corporate entertainment company provide the product and services.

6. Monitor the production process and evaluate the outcomes.

nathanschulhofDuring the selection process, your entertainment company should provide you with not only a list of headliners, but also their picture, biography and possibly their routing information, availability and cost. Your entertainment company can supply the planner with the headliner’s tour history, including venues, and their typical audience size, if applicable, as well as ticket prices.

Genres to consider: The Mark Sonder Productions 20 music formats
• Adult contemporary
• Alternative
• Blues
• Children’s entertainment
• Christian
• Classical
• Comedy
• Country
• Dance
• Folk
• Holiday
• Jazz
• Latin
• Pop
• Reggae
• Rock
• Urban
• Variety
• World music
• ’20s, ’30s, ’40s, ’50s, ’60s, ’70s, ’80s, ’90s, ’00s, ’10s

Mark Sonder Productions, Inc. Headline Entertainment and Event Production www.marksonderproductions.com +1-540-636-1640

Photos:
Top, José Cid in concert
Bottom, speaker Nathan Schulhof, inventor of the MP3 Player 

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