Monthly Archives: December 2012

Music as Therapy — Newtown, CT — Sandy Hook Elementary

Music Therepy — Newtown, CT — Sandy Hook Elementary

“May the music set you free.”Carlos Santana

Transcending all borders, nationalities and native tongues, music is that all inspiring Dionysian element that drives people to love, puts a smile on their faces, soothes them in time of despair, makes them feel “cool,” makes the roses smell that much better, and sheds a different light on what they see…It can provide a wonderful boost for a community service message.  Music, both musically and in its lyrics, assists in facing the future with confidence and hope…

These are the words, from the beginning of the chapter Music: The Universal Language, that I wrote back in 1994 from the book ISES Gold.

The President of the US said it best when he stated, “I am very mindful that mere words cannot match the depths of your sorrow, nor can they heal your wounded hearts. I can only hope it helps for you to know that you’re not alone in your grief, that our world, too, has been torn apart, that all across this land of ours, we have wept with you.”

Or as Carlos Santana remarked on being accepted into the Rock ‘N’ Roll Hall of Fame, “May the music set you free.”  Or from classical music Mahler’s Resurrection Symphony or Strauss’s Death and Transfiguration may be therapy.

As “mere words cannot match the depths of your sorrow,” then maybe words WITH music can.

There is a tune called, “Peace and Love.” co-written by Neil Young and Eddie Vedder (from Pearl Jam) and recorded as well as released, on the 1995 album “Mirror Ball.”

Peace and love
Flying so high
Peace and love
Too young to die
Peace and love
Now you decide
Stay for the children
You don’t really want to go
Can’t feel it
pulling like you did
Peace and love

For those that wish to delve into this very important, yet still not fully explored element of music as therapy, there are a number of books which you might be interested in.  (I wrote about, and made reference to, “The Mozard Effect” in my book, “Event Entertainment and Production.”)

  • Defining Music Therapy by Kenneth E. Bruscia (Jan 1, 1998)
  • Music Therapy for the Autistic Child by Juliette Alvin and Auriel Warwick (Feb 13, 1992)
  • The New Music Therapist’s Handbook by Suzanne B. Hanser (Mar 1, 2000)
  • Case Studies in Music Therapy by Kenneth E. Bruscia (Jul 1, 1991)
  • The Miracle of Music Therapy by Rajendra Menen (Dec 30, 2004)
  • Musicophilia: Tales of Music and the Brain, Revised and Expanded Edition by Oliver Sacks (Sep 23, 2008)
  • The Mozart Effect: Tapping the Power of Music to Heal the Body, Strengthen the Mind, and Unlock the Creative Spirit by Don G. Campbell (Sep 18, 2001)
  • An Introduction to Music Therapy Theory and Practice Third Edition by William B. Davis, Kate E. Gfeller, Michael H. Thaut and American Music Therapy Association (Aug 31, 2008)
  • Music As Medicine by Deforia Lane and Rob Wilkins (Feb 3, 1996)
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Champagne Sound On A Beer Budget

Champagne Sound On A Beer Budget

Even with a small budget, utilize entertainment in 2013 with this same objective in mind — as a marketing tool.

ChampagneEveryone loves champagne to bring in the new year. In 2013 use your headliners to:

•    Promote events
•    Reward customers
•    Increase sales
•    Introduce new products
•    Recognize employees
•    Enhance brand image.

As “convention bands” are popping up all around the U.S. with costs from $7,500 to $25,000, there is even more reason to use headliners within that same price range. Plus, using the headliners generally plays much better in the invitations, save-the-date notices, sale of tickets, boosting attendance at the meeting or event, stronger PR and advertising, etc.

You say you don’t have any money? Get someone who does to support the entertainment that best meetings your meeting or event’s goals. In other words — sponsors! Just like the major motion picture OPM (Other People’s Money), you may need to attract sponsors to your event. Why would companies wish to sponsor the entertainment? To do the following:

1.  Entertain clients
2.  Heighten visibility
3.  Shape consumer attitudes
4.  Market to other businesses: “incenting” the trade
5.  Increase merchandising opportunities
6.  Drive sales.

Some planners may ask themselves, “Why do I even want entertainment for my meetings and events? What a headache!” Think of your guests, VIPs, your attendees. To hear, to see, to meet a headline entertainer is a high-perceived value for most attendees. It also creates an emotional connection to your customers. People closely identify with music. A certain song, for example, can evoke pleasant memories and helps to create a favorable product tie-in. Furthermore, it is a powerful motivator.

John Penn, vice president of marketing for Sony Music Special Products, says, “Just turn on the radio or TV or go to a movie. You will see that music is everywhere. When you bring music and entertainment into your [meeting or event’s] promotion plans, you add a unique mix of power and effectiveness for reaching your objectives, whether it is to drive traffic, sell more products, reward employees and customers, or establish a bond with your customers.”

How much is a “small budget?”

Talent costs vary considerably due to routing, workload, one-offs (not being on tour), bringing in production staff, transportation, etc. So for starters, below is a short tabulation of artists priced roughly around the $10,000 level. Note that this price may not include, sound, light, stage, backline (instruments/amps), transportation, hotel accommodations, local ground or food and beverage. (All of these items are spelled out separately in the artist’s rider).

Linwood Peel’s Tribute to The Drifters
DJ Spinderella (from Salt-N-Pepa)
• 10,000 Maniacs
• Edgar Winter
• Johnny Winter
• Iron Butterfly
• Thin Lizzy
• Rare Earth
• Peaches & Herb (to track)
Les Musiques de Broadway
• Marty Balin of Jefferson Starship
Nathan Schulhof, speaker, inventor of the MP3 Player
• Kenny Rankin
• Juice Newton
• Commander Cody
• Dr. Hook
• Rick Derringer
Atom: World’s Fastest Painter
• Gary US Bonds
Standing In The Shadows: A Tribute to The 4 Tops
• Richie Havens
• Leon Russell
• The Turtles
• Hot Tuna
• Evelyn “Champagne” King (for that champagne sound!)
• Various “American Idols”

Hiring entertainment acts, whether national, regional or local talent, will be the promotional vehicle of at least the early part of this millennium. Having a headliner at your convention or meeting almost automatically increases attendance and visibility, thus increasing sales, retail sales support, general awareness, image enhancement, sponsors and publicity. Even more important, it can turn an otherwise ho-hum meeting or event into an unforgettable experience!

Mark Sonder Productions, Inc. Headline Entertainment and Event Production +1-540-636-1640.

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Most Streamed Tunes of 2012

Spotify Names Most Streamed Songs Of 2012

Know Who’s in The Know to Get a Leg Up on Who Should Appear at your 2013 Meetings and Events



GotyeMark Sonder Productions stays ahead of the music and entertainment headlines, delivering a brand that’s in-depth and informative. Although our calendar says December 3rd, Spotify has already named Gotye’s “Somebody I Used to Know” the top song of the year – the most streamed track globally in 2012. At #2 was Carly Rae Jepsen’s “Call Me Maybe”, and Fun,’s “We Are Young” came in at #3.

The top 10 streaming songs according to Spotify are:

  1. Gotye featuring Kimbra – “Somebody That I Used To Know”
  2. Carly Rae Jepsen – “Call Me Maybe”
  3. Fun. featuring Janelle Monáe – “We Are Young”
  4. Flo Rida – “Whistle”
  5. Flo Rida featuring Sia – “Wild Ones”
  6. Train – “Drive By”
  7. Nicki Minaj – “Starships”
  8. Maroon 5 featuring Wiz Khalifa – “Payphone”
  9. David Guetta featuring Sia – “Titanium”
  10. Loreen – “Euphoria”

More 2012 Spotify hits include:

Gotye’s “Somebody I Used to Know” was most streamed in the United States and most shared on social networks globally.

David Guetta’s “Nothing But the Beat” was the most streamed album worldwide.

Guetta is also 2012’s most streamed male artist while Rihanna is 2012’s most streamed female artist. Coldplay was the top group.

Call on Mark Sonder Productions to deliver the artists and tunes you need and want for your upcoming meetings, conventions, trade shows, expositions, incentives and special events!  Many organizations have already…how about you?  Call today +1-540-636-1640.


photo above: Gotye

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On The Road Again: New Tours Announced

On The Road Again

New Tours Announced, and You May Be Able To Acquire These Names for your Corporate/Association/Incentive Event!

tJon-Bon-Jovi6Looking for a band for next year’s meeting or event?  What to save money on flying them and their equipment into your town where your convention or trade show will be?  Don’t have time to search through thousands upon thousands (and we do mean thousands, seriously) of headline entertainment?

One step may be to get them while they are already out on the road. From rock, rap, hip-hop, pop, soul and celebrity DJs, etc. To know these names and possible availabilities is to know who you may acquire from Mark Sonder Productions for your incentives or special events.

Call our talent / music agency today to inquire which artists will be in your area during the time of your meeting or event. And, of course, we can handle all production for these headliners.

Let us assist in strategically making strong artist matches which will support your organizations brand.  A few companies that have taken us up on providing entertainment for them.

Below is a short tabulation of new tours announced.  Make 2013 a musical year for your company or association! 

Bon Jovi  Dates Begin 02/09/13
Bruce Springsteen  Dates Begin 12/04/12
Carrie Underwood Dates start 11/30/12
David Sanborn Dates start 12/05/12
Dinosaur Jr. Dates start 12/01/12
Ed Sheeran Dates start 12/05/12
George Strait  Dates Begin 01/18/13
Girls Aloud  Dates Begin 02/21/13
High On Fire Dates start 12/01/12
Jerry Seinfeld Dates start 12/06/12
Judy Collins Dates start 12/07/12
Martina McBride Dates start 12/07/12
Lady Gaga  Dates Begin 12/03/12
Neil Young Dates start 12/04/12
One Direction (1D) Dates start 12/03/12
OneRepublic Dates start 12/05/12
Patti Smith Dates start 12/03/12
Pink Martini Dates start 12/02/12
R Kelly  Dates Begin 12/02/12
The Wanted Dates start 12/05/12
The Rolling Stones  Dates Begin 12/13/12
The Who  Dates Begin 12/02/12
Trey Songz Dates start 12/05/12

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