Monthly Archives: April 2012

Roster

Roster 2014

Musicians/Bands

Speakers

DJane’s

Variety/Misc.

Organizational Excellence Through Music (OETM) Great Teambuilding!
ATOM: World’s Fastest Painter

Interested in an Artist not seen above? Ask us to secure your favorite act. We have successfully negotiated on our clients’ behalf to bring many of the top names in the entertainment world to their events.

Exclusives

Interested in an Artist not on our Exclusive Roster? Ask us to secure your favorite act. We have successfully negotiated on our clients’ behalf to bring many of the top names in the entertainment world to their events.

Music Sets The Stage for Corporate, Association and Incentive Events

Getting Its Cues from The Live Music Industry Once Again!

To keep their guests, registrants and attendees in the corporate, association and incentive event industries on the cutting edge these spcial events have gotten their “cues” from the live concert industry.

If that continues to be the case then what happened this past weekend at the Coachella Festival will be arriving at your corporate, association or incentive special event in the near future–guest appearances via hologram (actually rear-projection on a semi-transparent screen). What was of interest at the festival as the guest appearance was of a musician of the late rapper Tupac Shakur!

Shakur who was murdered in 1996 took to the stage greeting Coachella fans before launching into a solo performance of his hit song “Hail Mary.” Then, the illusory rapper and Snoop Dogg teamed up for a duet of “Ain’t Nothin’ Like A Gangsta Party.” Dr. Dre was also there–live!

This development is important to the private sector as you can now bring in your CEO or VIP’s in a hologram (dead or alive) to your meetings, conventions, trade shows, expositions or special events. The technology behind the Shakur “performance” was provided by a British company called Musion, which has also provided holograms for Madonna, David Beckham, Prince Charles, Lewis Hamilton and even a live “hologram” of the CEO of the companyTelstra, who was beamed to six locations across Australia. It’s coming your way soon!

This is a MUST SEE, especially the final few moments. Please note, this YouTube is an explicit video of Tupac’s ‘performance’ at Coachella. If you prefer not to listen to the “f” word or “n” would I would like to advise you not to watch/listen to this video as it may be offensive to you.

“One Love, One Heart,” Let’s Get Together and Watch a Movie

New Distributional Channel for Event Marketing to be investigated for your meetings, special events and concerts.

A few months ago I went to the island country of Jamaica for a business meeting, some R&R as well as to visit the first 2 boyhood homes in addition to the final resting place of musician Bob Marley.

On April 20 a Bob Marley documentary will be released. It is simply entitled, “Marley.” A check of how many Facebook fans Bob presently has would reveal almost 38 million. Following him on Twitter you will find 192,000 people. This is quite a feat as Bob has not been alive for more than 30 years!

Why is this motion picture important today and in what context? It is important as this movie will be streamed on Facebook simultaneously during its opening. In an obvious attempt to leverage the almost 38 million fans, it is apparent that social media is also playing a role as a new trend in music and entertainment specifically in event marketing.

We have seen this happen before with indie films using Facebook as a means of a distributional channel, however, this will be the first USA film to stream simultaneously on social media while opening in theatres.

A portion of the proceeds from Facebook sales will benefit Save the Children, the charity for needy children.

You may wish to consider this type of marketing for your upcoming meetings, conventions, trade shows, expositions, concerts and special events.

Others may just consider this reggae documentary “Marley” as a holiday of sorts for marijuana enthusiasts.

Long live Bob Marley!

“One Love.”

Photo: Signs above the door to enter the mausoleum erected for Bob. Inscription of “One Love” and sign below exclaiming “JAH-LOVE.

NOTE: Mark Sonder instructs, “Event Marketing” at The George Washington University in Washington DC for the Event Management Certificate Program.