Monthly Archives: March 2012

IPAD3

The New I-Pad

The New I-Pad

We cannot do business without Apple and tablets, we cannot do life without humans and music.

IPAD3The new I-Pad is already on sale in Japan. It will be on sale here in the USA tomorrow. Apparently, there is a huge frenzy over there. People sleeping out in front of the store, yada, yada, yada.

I can remember a time when the world had that type of behaviour for an artist releasing a new album. What has happened? Now we clammer for gadgets!?

Of course on this and other “gadgets” people can download their favorite tunes. It seems as if we have trained a whole new generation to want and clammer for canned, (or as ASCAP would call it), mechanical music. Who needs live music when you can get “your” music on-demand? On-demands means the end user/customer is now in control.

Mark Sonder Productions just signed Portuguese rock/pop star José Cid. I bring this up as José just asked ME what music/tunes in his extensive catalog HE should perform! Can you imagine an artist asking his agent that? Would Mick Jagger, Steven Tyler, Tony Bennett or Jimmy Buffett ask their agent? Certainly not! José wants to surprise his audiences/customers. He wants to innovate. He wants to stand out. He wants to put the control back in the hands of his customers by not keeping with a specific “set list” as all rock/pop artists do whether you hear them in London, Lisbon or Los Angeles. Cid wants to take a chance, not just present what he has done successfully in the past.

CidIPADTry José Cid out today. He is musically the new version of the I-Pad. A creative musical thinker. Music transcends all borders and languages and money. Whether in Europe, Japan or the US. Whether Portuguese, Japanese or English. Whether the Euro, Yen or Dollar.

We cannot do business without Apple and tablets, we cannot do life without humans and music.

Photo inserts: The new I-Pad 3; José Cid

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